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#1 How are you promoting the site currently?
#2 Are you trying to sell eBooks, or get people to click on YPN? You need to get the point across a little more clearer and precise from the get-go if you are selling an ebook. Bigger fonts, less copy... and personally I'd drop the white on blue background, but that's just me. Maybe go for a white/green colored theme, something that reminds people of Turf.
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