Quote:
Originally Posted by avantrosa
Ah... the good old press.
"according to a media report"
Don't believe everything you read 
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DoubleClick announced it was putting itself up for-sale already...
Bloomberg.com: Worldwide
The Wall St. journal usually have pretty good sources on these kind of deals. With DoublClick wanting around the $2B mark there aren't many other companies in the related industry besides Microsoft and Google that could afford that price tag so I don't think this story is a stretch by any means.