Quote:
Originally Posted by Aequitas
2003 Perry used to give out some good information. I don't know about recently because I stopped watching his conferences but he used to be alright.
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off the top of my head:
he includes prices in his campaigns to weed out "window shoppers" and bring the ROI up.
But when you go head on against people using this technique and you have NO PRICE then you get all the window shoppers and 10 times the clicks which will skyrocket your CTR.
Then your effective prices per click will go down.
Your ROI might not be as good as mr Perry but he's paying tons of money as his CTR sucks.
Soon if the market is a fat one I am getting most of the clicks and these fuckers pay top dollar for some great ROI that produces jack shit in real profit.
AND window shoppers are great at giving you an email address.
He has many other weak points, I see many successful marketers making a killer in dimensions he doesn't have a clue can even exist.
These people are running rings around me as they know adwords inside out but I am fighting back using common sense and techniques that to me seem easy but are apparently not used by anyone that I know and if they are then people aren't talking about them.
And I start running rings around them, till some human at adwords puts a MANUAL stop on it. That's when I start losing heart but it does alternate to anger and anger is my best motivator hence I am still here.
But yeah, it isn't easy... fools get eaten alive and so they should.