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I started out making a web site about computer games and put cheatcodes, walkthroughs, etc on it. Put up Adsense ads and that was that. It didn't make me much money but by the time I was done with that project I knew what I had to do and how to do it -- basic CSS & PHP, web stats, ftp, domain names, hosting, and so on. I think its easier to learn when your first project is fun and you know about the topic you are doing.
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