Picked up a SEO job today. Hourly, but it'll do for now in lieu of having clients (which I'm still pushing on). The guy's website is http://www.hardtofindseminars.com/
and he's looking for SEO help. I've noticed a bunch of stuff, but mainly he ranks #1 for 'free marketing seminars' - doesn't look like a ton of search volume there for that. I suggested targeting higher volume keywords. Also, his homepage is designed in Frontpage with the blog being WordPress.
Should I advise him to convert the entire site to WordPress? If so, how do I even go about doing that while preserving link structure? Little lost on exactly how to proceed, but don't want to lose the job so any tips would be MUCH appreciated!