That's interesting...I know that Rolex and the US Customs Dept prosecute for this type of knockoff. I worked for a guy many years ago, that was put in jail and fined hundreds of thousands of dollars.
U.S. Customs Today - May 2002 - Rolex, Inc. recognizes CyberSmuggling investigations
/edit/ I didn't work for him when he had his websites. So, I was not involved, before anybody says anything.