Quote:
Originally Posted by Ataraxy
Many people agree that starting with adwords PPC using a brand new account pretty much means that you are in the position where Google doesn't yet trust you. This tends to result in not recieveing any traffic and having your ads displayed low down on the chain.
It's a fairly competitive niche, and the CPC is fairly on target. The 'estimated positions' are total bullshit.
With a campaign that already has lots of focused ad groups, a highly relevant landing page for all keywords/ads, and just an overall high quality score for keywords, how would you go about breaking the 'new account' barrier to start recieving your fair share of traffic?
Thanks.
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Excellent first question..
With any new Adwords PPC account, you're going to start off at the bottom of the barrel. This is a good thing if you are NOT a new account, but sucks if you are one.
The only way to be able to get cheap clicks for your ad groups for it is to start off by bidding HIGH. Yes, I am telling you to bid high. The other thing to do is to only have your keywords in [exact match] and "phrase match". Using this will increase your CTR like mad, will also set you apart from someone serious, and will improve your overall QS. After about a week or two, usually less though, you will be able to bid much lower for the same keywords and traffic. Thus increasing your overall ROI and decreasing your investment burn rate.