Quote:
Originally Posted by stanley
Suppose you have several large media / entertainment based sites. You're planning on spending a few grand a month on advertising each of these sites. How would you budget it? What would you spend money on?
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That really depends on WHAT you want to accomplish with your advertising/marketing campaigns. If you just want branding, then banners and videos are your best bet for quick reactions and visits. If you want more quality long lasting audiences, then you will want to target them in a very creative and unique way. Viral marketing is also something you should consider, because it can combine both aspects, branding and loyalty amongst users. Guerrilla and word of mouth advertising, although usually paired with viral marketing, but actually different, can be amazing for you in the longrun as well.
It's not as simple as you think.. But then again, just look into what your competitors have done, what's worked and what hasn't. Try and pick up on the little things. Also survey your current users and get as much information from them as you can. Be upfront with them too, because unlike them, we look at sites we own from a site owner perspective which is like night and day compared to the users.