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Smash - that's interesting. I suspect (without knowing more), that your niche isn't great.
What I tend to do is to check that kind of thing out before hand with a sub-par "semi-spam" site. Get some links into that and see how the traffic does - you should be turning a profit within a month or so and if you're willing to gamble a little with extrapolating your data and results, you can see whether it's going to be worth your effort in the long term. You can usually see quite quickly whether your visitors are the type that like ads / offers.
Not 100% effective, but it gives you some idea before you go charging in, all guns blazing.
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