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Originally Posted by Blastyourass
The prob is your right behind the manufacturer and you'll probally never break #1. It's like selling dell computers with a #3 site and dell is #1 and 2. Your fucked.
What I do is study the competition and rankings and see if I can crack #1 eventually. I look for high volume seraches where #1 in google has a low PR and is not a wiki page, amazon, etc. where you will never crack it.
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Rather than trying to rank for the manufacturer, go for what they aren't.
Rank for reviews about the manufacturer and its individual products.
Create info videos or tutorials about the product. Actually buy the product and create a photo gallery of images that you can't find anywhere else.
Do case studies about the product and how its used.
Rank for words relating to that product. So instead of trying to rank for a skateboard brand name (for example), rank for the names of tricks.
If I were researching to buy a product (and you want the people who are really considering buying), I would do things like look for reviews, case studies, pictures, etc. Provide the material that possible buyers are looking for, make it unique so that 'enthusiasts' in the niche will want to link to you (in a natural way), then simply give those possible buyers a way to actually make the purchase once they are on your site.
If I want to buy a Dell, and I type in "dell," chance are that I want to find Dell.com. BUT, if I think I want a Dell, I am going to add some more to that search to find more information. For that reason, I think that it's far more important to rank for more long tail phrasing than it is to rank for the manufacturer's name.
Laura
