Not sure if anyone still reads this but IDGAF. Just had an electrician over and floored him talking SEO and marketing. The guy is pretty savvy and already has his shit ranking decently well - in google places at least - but was shocked when I pulled up the SerpIQ competition analysis for a few keywords. Definitely made a good connection and he's hooking me up with a testimonial though I haven't even done anything for him yet. I shot him a report which will hopefully lead to either referrals or work down the line. Making connections like a boss.