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The only comparison I would make between gambling and marketing would be a poker player in Vegas.
A good poker player takes calculated risks, gets his money in with the best of it, and exploits his opponents weaknesses. It's skill with a little bit of luck thrown in, but a winning player will keep winning over the long run.
If we're playing the same odds as some guy at a roulette table everyone on this forum would go broke eventually. No one can win playing Vegas odds over the long run.
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