College is what you make of it. If you take an easy major like psychology/business/sociology/communications/drama and take all the easiest classes and finish in 4 years, of course you're not going to get anything out of it, except a piece of paper.
If on the other hand you take a "real" major like electrical engineering/computer science/chemical engineering etc..., work your ass off to graduate on time, actually take the time to understand the concepts instead of just bullshitting through them, you will get a lot out of it.
You will acquire fundamental theory that allows you to understand the underlying issues of your field. You will acquire a work ethic from all those all-nighters completing hard projects and studying your ass off for tough midterms. And you will eventually get a "piece of paper" that means something. A lot of people here will tell you you don't need a degree to succeed in life; true, but it sure does makes things easier. In hard engineering fields, most employers will toss out your resume if they don't see a B.S., and for a lot of engineering jobs you will hit a "glass ceiling" unless you get your masters. Even if you're not interested in getting a 9-5 job, the critical/abstract thinking skills, the theoretical understanding, and the work ethic you get from a good education are more than worth it, and will define you for the rest of your life.
Ultimately, your online business might one day fail. But your degree no one can ever take from you. And a "real" degree with a modicum of knowledge will guarantee you a decent job at any time in your life, at a wage on par or above what the "ballers" of wickedfire earn.
Some more thoughts: all colleges and professors are not equal. Higher education in the USA is incredibly diverse, with a lot of junk there of unaccredited schools and poor schools that are just there to take your money and deliver you a subpar education. Please please please actually research your school before you attend it. Make sure it's accredited, make sure it ranks well for your major, and make sure the professors are actually good. Ultimately the "brand" of your school will be as important as your major. An electrical engineering degree from Caltech is a lot more impressive than an electrical engineering degree from Florida State.
Also, please please PLEASE avoid debt. I'm of European descent, and the casual disregard with which Americans load up on 6-figures in debt while getting a useless major in a shitty school astonishes me. There is always a way to make enough money to pay for college. I know people who worked 2 jobs and made honor's roll now graduating with 0 debt. I know a friend who uses his affiliate monies to pay tuition. And I know a guy who worked in coal mine to pay for his tuition in Colorado. If these people can do it, so can you. Avoid the idiotic mainstream, avoid the debt, actually work instead of partying over the weekends, apply for scholarships, and you will make it. There's amazing opportunities out there for financial aid or working part time, and most people simply don't use them because they're too damn lazy. Then 4 years later, when they have $125k in debt and a Drama degree from some private liberal arts school in Oregon, they go blaming Wall Street and asking Obama for handouts. Don't be that fuckup. Have some fucking dignity and common sense.
I realize I might come off as harsh or arrogant, and I might catch from flak for it. But over time I've found my views to be justified. It's a harsh world out there, with a harsh job market. You can no longer bullshit your way through college while loading up on $125k in debt and expect life to be perfect. Be smart, play your cards right, research your choices, work and study hard, avoid debt, graduate on time, and you will get a lot out of college. Don't do that, then prepare to be screwed.