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People just put adsense ads on their blogs where they think they will receive some good clicks from their visitors.
Now with CPA offers which I guess you are on about, people may join an CPA Affiliate Network (there are many to choose from) and look at some of the offers and then if they see an offer that pays well and they think may also convert well, they may right about it and then leave some links to that offer in their post. This is kind of like pre-selling.
These are not the only ways that you can earn from a blog. There is also another way that people use and it's writing blog posts for other site owners. For example, if site wanted to a have their site reviewed your blog, then you can review their site and charge them for it. There are sites that offer these sort of services.
Some of these include Reviewme, payperpost, etc.
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