Okay, I just went there - hadn't been in many months.
Holy crap! I barely recognize it!
I read his blog a long time ago because were are in similar niches (with The Tech Zone and my forum), so it was a good read for me. I remember the first month he started the ads and he said he was donating it all to a charity... then he stopped that pretty fast.
Good for him for running with it if that's what he enjoys. He's currently catering to the opportunity seekers, and that's a never ending market, so I bet he will continue to do very well.
Laura