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What? Smoke & mirrors from the Shoe?! You don't say!
I liked how in his "10k ppc experiment part2" blog post he mentioned social engineering and then later linked to the parasite orphan page on a college newspaper website (a college in Illinois, even) that helped him make a big chunk of money. 99.9% of people see the profits and say "Wow, that's so awesome"...but very few people realize what happened behind the scenes to make that money roll in.
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