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Lots of talk about adwords/PPC but if you all want to really optimize your campaigns a lot better I just tried out there new optimization campaign tool.
Use that its powerful and helpful, it'll give you a very good idea of the price per click you should be paying for each keyword, yup each keyword, it makes things a lot easier, plus it helps you optimize your ads and everything else.
Try it out, I found some extra keywords, and low bids, by optimizing my campaign a bit more with the tool.
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