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Well, the problem is, when it's Trump's Apprentice show, the projects that he hires the apprentice for is a seriously cool project. If Joel had said, "The winner of this contest will work with me to launch a joint venture that does (insert something cool here)" I think there'd be a lot more interest.
Instead, it sounds like he's just getting another eBook flunky. That's not exciting, that's fucking lame.
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"If you ain't first you're last..." ... "Oh hell, Son, I was high that day. That doesn't make any sense at all, you can be second, third, fourth... hell you can even be fifth."
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