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Need. It's that simple.
Imagine yourself a millionaire. Would you work as hard to make $100 a day? I doubt it.
Imagine that everything you want...your freedom, your ability to live a decent life... counts on you making $100 a day. That motivates you to actually do something because it isn't a want...it's a need.
When you need something bad enough you'll do what it takes to get it.
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