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I think I would add a couple things.
1. Internet marketing tends to attract people who want large amounts of easy money and when its not there they think it's a scam. (This is largely due to the way marketing is about making money online - make a billion dollars in 12 days type things)
2. I think that internet marketing just isn't for some people in the same way that plumbing isn't for some people. It requires a certain personality, an ability to be self motivated and follow through, and lack of sociability. They say anyone can do it but it is like saying anyone can be a lawyer, or a teacher - yeah anyone can do it but some people are going to be miserable and suck at it and some are going to be naturally great at it. So again, the claims attract many types of people who just don't fit the description for internet marketing and then they wonder why they can't make any money online.
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