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Yeah, I was using it for quite a while for all of my PPC expenses. Many of the Starwood properties are excellent, plus you get bonus miles if you transfer the points to airlines. So 20,000 Starwood points gets you 25,000 miles (free ticket within US) on almost any airline.
I am using a cashback card now, since I already have a ton of point saved up.
Keep in mind, points are not really currency - Starwood can significantly depreciate them whenever they want.
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