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Originally Posted by jbartinla
I still want to know what makes one affiliate network better than another. Beyond having better offers, the highest payouts and a good system (not directtrack) - how are you picking a network to work with? How important are AM's to the equation?
How can 382 different Affiliate Networks exist?
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What makes one network better than the other is how professionally they handle themselves. Taking care of affiliates by paying on time, and also offering good tracking. Even though most of the networks are on directtrack, some networks lose way less clicks and leads than the others. Like you said, payouts and offers matter too, but payouts don't matter unless it tracks well also.
So many networks are able to exist by a lot of them establishing themselves on different niches... some cater to mailers, ppcers, spammers, etc. Also, a lot of networks are supported mainly by their own internal marketing efforts, and their own private offers that they own, and the network is there simply as a front to get better payouts by going direct with the advertisers.