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BrooklynBlue · 02-21-2008, 10:10 PM

Crazy Egg
Shoemoney put me on to the guys at Crazy Egg and I have to say that I am very impressed.

We started using this on many of our sites about a month ago, with very surprising results. Keep in mind that we track just about everything about our customers interactions with our site, yet we still found amazing value from the visual heatmaps.

A few things we learned.

We had some image logos prominently on the page which were not linked anywhere that were being clicked by approximately 1% of visitors, we linked them to our order page and conversion went up.

We placed it on some interior pages and found that one page in particular which was our 3rd or 4th highest clicked item was not providing what users were looking for. how did we learn this? From that page, the number 1 clicked item was a request for that same page again! Obviously users thought they had landed on the wrong page and so they clicked it again. We re-wrote the page and the order now button now is the highest volume link from that site, Conversions went up
Another useful piece of knowledge was that people did not click on the privacy policy except on the order now page. Despite the fact that it was in the footer of every single page on the site. When it was removed from the most important page on the site, conversions went up.
We had one legacy page that had 2 order now buttons, the others had just 1 button. That 2nd button got a ton of traffic and we added a 2nd button on many pages and increased overall conversion rate.
The final learning was the most obscure and least likely to be discovered just using a spreadsheet. We had two pretty different versions of a landing page. Both converted almost equally. Each page had a different picture. Crazy Egg showed us that one picture got lots of clicks, the other page got almost none. We switched the pictures, the picture that got all the clicks, still got clicks, and the conversion rate for that page jumped significantly. The picture without clicks made the conversion on the page plummet. A simple easy change differentiated the two landing pages.
All of this data was available through our extensive non visual data collection methods, that we study religiously, just putting a visual layer over it made a huge difference.

That is 5 reasons why $50 a month is a bargain. Conversion, Conversion, Conversion, Conversion, Conversion. We are sending tens of thousands of visitors via paid search every single day. Even a slight fraction of a percentage increase in conversion goes directly to the bottom line since it does not cost us any more or less once the click is made.

Crazy Egg has a 5000 impression free trial. If you do not learn something about your website I would be shocked.

02-21-2008, 10:10 PM	#33 (permalink)
BrooklynBlue Senior Member Join Date: Dec 2007 Posts: 320 iTrader: 5 / 100%	Crazy Egg Shoemoney put me on to the guys at Crazy Egg and I have to say that I am very impressed. We started using this on many of our sites about a month ago, with very surprising results. Keep in mind that we track just about everything about our customers interactions with our site, yet we still found amazing value from the visual heatmaps. A few things we learned. We had some image logos prominently on the page which were not linked anywhere that were being clicked by approximately 1% of visitors, we linked them to our order page and conversion went up. We placed it on some interior pages and found that one page in particular which was our 3rd or 4th highest clicked item was not providing what users were looking for. how did we learn this? From that page, the number 1 clicked item was a request for that same page again! Obviously users thought they had landed on the wrong page and so they clicked it again. We re-wrote the page and the order now button now is the highest volume link from that site, Conversions went up Another useful piece of knowledge was that people did not click on the privacy policy except on the order now page. Despite the fact that it was in the footer of every single page on the site. When it was removed from the most important page on the site, conversions went up. We had one legacy page that had 2 order now buttons, the others had just 1 button. That 2nd button got a ton of traffic and we added a 2nd button on many pages and increased overall conversion rate. The final learning was the most obscure and least likely to be discovered just using a spreadsheet. We had two pretty different versions of a landing page. Both converted almost equally. Each page had a different picture. Crazy Egg showed us that one picture got lots of clicks, the other page got almost none. We switched the pictures, the picture that got all the clicks, still got clicks, and the conversion rate for that page jumped significantly. The picture without clicks made the conversion on the page plummet. A simple easy change differentiated the two landing pages. All of this data was available through our extensive non visual data collection methods, that we study religiously, just putting a visual layer over it made a huge difference. That is 5 reasons why $50 a month is a bargain. Conversion, Conversion, Conversion, Conversion, Conversion. We are sending tens of thousands of visitors via paid search every single day. Even a slight fraction of a percentage increase in conversion goes directly to the bottom line since it does not cost us any more or less once the click is made. Crazy Egg has a 5000 impression free trial. If you do not learn something about your website I would be shocked.