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Cigars are smoked less for need and more for enjoyment. People who have been smoking cigars don't suddenly go "Oh god, tobacco causes cancer, I better stop now." However, I do dig the idea of promoting your tobacco products abroad, because I too have heard that a lot of people smoke over there now, similiar to the US in the 50's. As long as it didn't take a month to get them their product, I would do that.. develop a site written in Mandarin for more results.
But aside from being the king online cigar-supplier to the billions of Chinese cigar-smoking Mcdonalds-eating people, I would stick with the plan of spending some money on PPC, using all the basic PPC tactics and trying to out-do your competitors as much as you can.
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