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I work for a real estate company.
Firstly what you need to do is get rid of the SEO Firm.
Secondly you need to develop your company branding. Make people search for your company, not what your company does - I find this works wonders for estate agencys. People trust a brand more than they trust a listing on a page.
Another method I have used to relative sucess is feeding your home data onto a 'Sell Your Home' type of website. Not only does this increase backlinks but can be invaluable when the extra residual cash starts coming through for advertising.
Think outside the box and stop hiring firms to build links!
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