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Not had a chance to do much more this week with the site as I picked up a new consulting client for my "proper" business. Have booked out a few days next week to focus on online stuff and get this moving.
I'm going to really focus on learning SEO basics with this site - I'm really interested by all the stuff I read on Eli's blog, but figure I should walk before I try to run. Will probably subscribe to SEOMoz next week as it seems to have a good rep for the fundamentals, unless someone has a better suggestion?
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