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This probably says more about me as a person, but the first thing I thought of when I saw "Dad of Twins" was some pretty niche porno....
But something tells me you don't want to develop that way.
Seriously though, there's no reason why you couldn't market children's products through there.
Don't just think babies. Categories and sub categories the hell out it, and make sure you have a blog on there about raising twins of your own.
The blog will give it more credibility for a start, because you're not full of crap, like most blog are. Also, Google loves the damn things, so it'll do wonders for your SERP as well as being able to drop contextual links into your programs.
Back to the product marketing.
From what I've seen of twins, and I knew 4 sets in highschool, they usually do everything exactly the same until they're 12, and then become totaly opposites of each other as teenagers.
Use that to your advantage with the category thing for selling products.
You may even be able to run a drop shipping thing and put a script in to double up on orders by default for the under 12s, and then for the overs, just have it suggest the "opposite" product... i.e. One want's Emily The Strange garbage, so the other gets suggested some BlueGrass or Fubu
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