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I have a friend with twins. Man, that's a crazy first couple of years. You might want to focus on tips for new parents of twins, by age range, starting from day 1.
Create some posts like "Surviving the first 2 weeks" and build some credibility about being an expert on how to deal with two babies screaming, etc...
Then you can move into "The best dual stroller" type reviews without seeming too cheesy.
You might want to have some posts talking about problems twins have that are not like single kids at various ages. Then you can post ads for age appropriate products (Hanna Montana, Disney Princess, etc...).
That or it's total crap.
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