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Ok 'fellow noobs'. This is for you guys. It's just a few observations that I made in my PPC experiments. Mike and crew, correct me if I'm wrong on any of this.
I had found 'what I think' is a good price on my keywords. I found a nice offer with a high EPC. I wrote my ads and everything is going good. I'm averaging 21 cents a click to my landing page.
I decide to add a couple more keywords in some other areas (different manufacturers) to see if I can get some more clicks going.
All of a sudden, all 20+ keywords go inactive because my bid is too low. What the fuck? Is google raping me or something? I only had generated about a dozen clicks and my CTR for search was .20. (decent right?).
So, I did something 'novel'. I read what google was telling me to do to get my the keywords active again. Increase bid(bad idea), Improve quality of keywords (these are the keywords I want to use!), or improve the quality of the ad(hmmmm).
They say to put your keywords in your ads. I went back and made a few tweaks to the ads, changed my keywords back to what the were. I've now got Honda in my ads some where. Some say Honda Accord. I ran back through the estimator and holy shit, they were back down to the cpc that I wanted.
I just wanted to share that little (probably trivial piece of info with the noobs) nugget with you other noobs. I actually have learned a LOT by spending just a little money experimenting with adwords. You can get a vast amount of info for only 10 bucks a day.
More to come.
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