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erect: actually, your explanation is totally feasible. So instead of an advertiser requesting google completely disallow adverts for their brand name, they instead raise the minimum bid to a ridiculous amount and share profit with google on the clicks.
Something to that degree... it could be. I doubt it but it is certainly possible. But that could open doors to all sorts of ugly happenings.
I'm 99% sure it doesn't have anything to do with Google caring about me already ranking and not wanting to be redundant. There are thousands of articles about why companies still advertise via adwords when they have the #1 organic listing for the keyword.
Typically, the answer is to prevent their competitors from getting the business. The fact that this discussion exists shows it has been possible in the past. I've done it myself. I supposed it could have changed but I highly, highly doubt it.
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