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My take is that Google is actually trying to stick their nose where it doesn't really belong. They don't own any social network users (aside from Orkut), so they're trying to be the middleman between the social networks and other sites that want to use data from the social networks. It makes some sense that "middleware" will make life easier for the independent sites that want to integrate, but as we saw with Facebook shutting down Google's integration with Friend Connect, the big social networks may not want Google controlling that relationship - they sitll want to control their users' data directly, even if it's going off of their site. Very interesting indeed.
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