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The Tesla Roadster is a really good exercise in seeing how people really don't connect the dots.
Let's say you're the sort of person that'd buy a roadster or a hummer, or other sort of gas guzzler anyway, and that you rarely leave the city (most people don't after all).
The simple maths on fuel is that it's been rising in price by about 10%p.a.c. since '03
Let's say you're currently spending $100 on fuel per week now (I know I am). So this year I'm paying $5,200 for fuel, next year it'll be $5,720, etc. In 10 years it'll be $14,720
It'll pay itself off in 8-9 years from the fuel savings alone.
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After 10,000 years I'm free!
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