Ok, 2 weeks since the last update, and 2 months in. I got a little disheartened with toddlersleepingbag as it is getting slammed in the rankings despite my valiant content adding efforts. So I've had a little break from it to try some PPC.
I put together a little CPA Poll system, a topic, and wired it up to Tracking 202 for analytics. Launched yesterday, and was going great until I realised the page wasn't working in IE. Doh.
My first ad on GG was also getting a .2 CTR, so I got a QS slap from GG, and now I can't run it for my main keywords

Tried deleted campaign, no joy.
So instead, I've run the campaign on MSN, and am getting a 3-4% CTR with new ads. I'm about breaking even on clicks so far (total earnings today $13.50, using an adcenter voucher, so a small profit). Used the analytics in T202 to trim the keywords list, should make more money tomorrow!