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Old 06-13-2008, 03:15 AM   #41 (permalink)
emp
 
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Orly

OK, I had promised more help than I have given.

So here is one of my feared Photochops.



We will go through some of my points.
- rename "home"
This is (IMHO) a noob error. Call your home page something that has to do with your topic/site.

- remove the stripes.
They have no function and make the page look busy as hell.

- Remove the adsense link block.
No one clicking there? remove it. This will make your other adspaces more valuable.

- Recolor the Black stripe
Sleeping is one of the fear-laden things for young parents (sudden infant death, ..) This will also be one of the concerns driving the research into infant sleeping bags. Making your site look like a graveyard does not endear you to your customers.

- rethink the ad strategy.
Right now, you have this horrible, blinking mess on the top right of your site.
Remove all of them and promote ONE or two offers.

And a possible end result:



(The green rectangle would be a premium adspot)

You STILL have to add content. You have not added amazon links/reviews/products. All I see now is 13 sites in google of which probably 6 are mere navigational pages (April overview/March Overview/Home Page,Category Overviews...)

When to stop?

Well... I did a bit of market research
Google: "Toddler Sleeping bags"
Ignoring amazon, here are some page 1 results:

Sweetbedbugs.com --> 265 pages
Littlebigfoot.com --> 65 pages
babyinabag.com --> 45 pages
netkidswear.com/kidsleepingbag.html --> about 42 sleeping bags

So aim for about 100 pages and you might get there slowly.
Keep in mind that all these pages are pure resources for your blog. Articles, product reviews, etc..

GOOOOO!

::emp::
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