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Old 06-22-2008, 11:16 AM   #99 (permalink)
kceleb9
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Join Date: Jun 2008
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Note on ValueClick/Fast Click

Something to watch out for - they have very poor review of ad placement initially on your site.

I had a representative from them approve all my ad placements - and say they were ok. Then a month or so later their "quality control" department threatened to pull my whole account - saying the ads were miss placed. So why have the rep in the first place approve all placements?

They are a bit sloppy to say the least.

They also have a "Policy" - that 300x250 medium rectagles cannot be below the fold of a page - which is patently ridiculous from an advertisers point of view or a publishers. Any rational review of sites would show that below the fold medium rectangles can perform as well or even better than above the fold - DEPENDING ON THE SITE DESIGN.

So watch out for arbitrary - and often STUPID - policies from ValueClick - and poor clarity & slipshod enforcement... done by monkeys without brains.
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