Quote:
Originally Posted by HarveyJ
The sites themselves still look dodgy to me.
I know that the one page squeeze gets people in, particularly for money based stuff (although only gods know why), but I figure if you set up multiple pages on the site that ALL lead to the action, while still having product info, you keep a larger percentage of the doubters & skeptics.
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That makes sense to me. I made a slight effort to flesh out the sites with privacy | howitworks | FAQ | features etc. But you are right. My main aim was to have a one page LP.
I was also probably guilty of trying to copy everyone else's page rather than build something unique.
I think with the next one I do, I'll hack WP and have 4-5 content pages, with different call to actions on each of them. I'm guessing if the site isn't too shit then at least if the PPC campaign doesn't turn a profit, I still have something that might do ok with organic SEO.