I do not think it will make the affiliate world harder, because Google will not touch the "dirty" niches, like email submits and pharm.
I do expect a great service from them, but bear in mind, not every Google product is a hit. People still use wordpress.com, their groups are great but there are still others, we still use msn adcenter (well, that is because msn surfers have tattooed credit card numbers on their forehead and their webcam on).
Also, when was the last time you spoke to your Adsense manager and asked him to up your cut?
But, yeah, it will bring more competition to the affiliate world, just like adsense did.
Quote:
Anyone really surprised?
They are now 39% complete on their plot for world domination
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When armies around the world start using Google Earth, they will get +10% on that. When they start using gmail... see any "pinky and the brain" episode.