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I'd say try and figure out the demographic of your visitors. Then see what might appeal to them. A site like that should gain a good following so really push the subscription via email and rss. I'd look at making a subscription service to get that stuff in your inbox as people like to have a good laugh in the morning to get their day started. That's where the real money will come from if you ask me. If you can get in peoples inbox's and know their demographics you can deliver targetted offers to their inbox daily. If you follow googles model it's aquire users. Users is where the long money is, so get them and profit.
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