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Objectively speaking. Uber done well by making quick bucks from newbies (with ethics out of the question). The price to pay is that his brand (himself) has been harmed. Since his blog is marketing effectively himself, this is a huge price to pay in the long run. Right now he is trying to milk what is worth from the zero value to high cost to subscribers offer.
Eventually, I mean pretty quickly the UBER camp will run out of steam, and so will his integrety completely fall apart in the online marketing community. From that moment on, there will be no money that could made by Uber with respects to any product/service that is associated with his brand.
My view is that he has made a stupid move in setting up the uber camp. Quick bucks with long term income damage.
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