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It doesn't have to be Adwords specific, after all most ppc marketers are using adwords, yahoo, and others.
If you want to run your own seminars here is what I would do:
- Start blogging, building up backlinks, with the goal of getting mainstream media contacts (newspapers, magazines, tv)
- Spend a few months getting as much free publicity as possible, this would probably be the hardest part
- Instead of charging for a session, make it free, and upsell the audience books, software, hosting, etc.
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