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Really it's a classic chicken or the egg scenario. Without big pubs you can't get good offers and payouts. Without good payouts and offers you can get big pubs.
So what do you do? You run personal traffic I'd say. You know that's high quality and if you're good you can get a lot of it. That's your best way to go. Now if you don't know how to get a lot of good high quality traffic that works I think you shouldn't be starting a network.
The other way would be try and get pubs first but you better have something very high quality to offer them if your offers suck.
I'm hoping your an affiliate and have been for a long time. If so ask yourself the very question what would it take me to move from network A to another network?
1. Network A messes up some how
2. Better conversions
3. Offers that network A doesn't have or can't get
4. They have some really shitty traffic they don't want to run to their main network
5. You have something to offer that other networks or the network they're working with doesn't
I'd say it's a very tough proposition. People think owning a network is easy. I can tell you first hand it's far from easy. I work 18 hours a day keeping a very fragile echo-system working well. And I'm just a small little network.
With regards to what someone mentioned above. Most advertisers have an allotted amount to spend per quarter on advertising and media buys. Some like True.com use that up and are maxed out on what they can take. There's a lot of advertisers like this. So when you say expand it's more a matter of better quality for a lower price. With a limited budget.
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