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Well, Option A, if the site owner is correct, will get you half the traffic of Option B.
Option C will only cost you $350 if you're putting the max at 1,000,000 views will get you less than traffic than Option A as well, but it'll get it cheaper per unit.
After all, Option C is converting at a rate that let's you basically say the CPM is the CPC cost according to this math...
So at 4%, and $20 a pop, my money's on Option B for a 400% ROI.
But why do I get the feeling I'm wrong here?
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