You could be getting screwed like this.
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Furthermore, companies like Getty buy out other companies and add their images to their database. Getty also acquires images from freebie sites, through buying them out, and adds those images to their database. If someone, three years ago, purchased images from a company, that got bought out by Getty, and didn't keep their receipt as proof of purchase, they may find themselves in court with Getty getting sued because they have a "Getty" image that they don't have a license for?! Or maybe the image was free, but now isn't?!
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Are they finding these by searching through exif data? You could look at a the image they were referring to and see what's in the exif.
Myself, I have a script I wrote that monitors abusive traffic and either flags or bans the i.p. Aparently picscout ignores robots.txt files. I have a directory listed in the robots file that only has one file in it. This one file when visited adds the i.o. to the ban database automatically.
You could use something like this, although I'm not sure of the affect on performance if your site is really busy.
Oh, and if you block the wayback machine...
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if (preg_match("/SEO /i",$_POST['subject']) || preg_match("/search engine/i",$_POST['subject'])
header("Location: http://www.googlehammer.com");
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