Google start to rape adwords customers
Anyone else noticed a sudden increase in google adwords costs this month? The jump in my costs was so extrems (about 30%) that I had a closer look.
First of all, I track sales from pint of click. Google gets me lots of clicks *and fuck all sales*.
I'm guessing most clicks are my competitors having a look.
secondly, there is no independent auditing of google's claims
by this I mean that google say 'your competitor bids 17 cents for that keyword so you have to pay 18. Oh good, you have set your limit high enough. 18 cents please'.
HOW THE HELL DO WE KNOW THEY ARE TELLING THE TRUTH?
For all we know, the algo works like this - "find the highest paying / ctr sucker, exhaust his daily spend, move on to the next one'.
In other words, if the algo says 'find highest bid, and give slot to that one at 1 cent over previous highest bid', HOW THE HELL DO WE KNOW THEY DON'T JUST SAY 'find highest bid, and give slot to that one at 2 cents over previous highest bid'.
an extra 1 cent per click makes the lying fuckwits an extra 500 mill a year. AND WHO WOULD KNOW???
I'm closing down my adwords campaigns in a controlled fashion, and studying the result.
rant over
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