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Old 12-05-2008, 01:02 AM   #8 (permalink)
ArtDeco
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Join Date: Sep 2007
Location: PA USA
Posts: 629
iTrader: 2 / 100%
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I pulled out of ad cents on most of my blogs long ago - it never worked for me as a publisher - the ads were on target, but they were mostly branding type ads w/o even a call to action. that no one is likely to click . So evidently many advertisers feel the "exposure" is worth while. I doubt it.

I think that Yahoo and MSN searchers are actually looking to buy something and don't want to wade through a bunch of ezine and wikipedia articles just to find a seller. So they convert better by percentage, even though the traffic is much lower.
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