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Old 01-10-2009, 11:26 PM   #1 (permalink)
rileypool
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Location: Tulsa, OK
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Newbiealert Me + Facebook PPC = EPIC FAIL

Alright, I've blown through a decent amount of my $250 in Facebook coupons in my account. I have yet to get a SINGLE conversion using Facebook.

I wanted to get some insight on what I'm doing wrong in a particular campaign. Sorry if I'm outing anybody's niche right here. I tried this as and I knew I would get some conversions for it because people feel strongly about their college football team.

I didn't get the opportunity to split test because I only threw this offer up the Tuesday before the game.

Here's my ad:


It is direct linking to the offer which is here: Sportsviews - Sports Social Network

I was targeting males between 16 and 24 years old in Florida and Oklahoma. I had a CTR of 0.07% and was paying and average of $0.28 per click. The payout was $3 per signup and I sent them 66 clicks and didn't see a single conversion.

I know my targeting could've been better using keywords such as Florida Gators and/or Oklahoma Sooners. But I was in a hurry to launch this campaign.

Does anybody have any suggestions on what I could've done better?
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