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The maths post = pure quality info.
The other thing you've got to think about is are you targeting it right?
Those two teams are pretty specific. You're not just targeting people that are into GridIron, you're targeting people that are into two very specific teams.
For each of those ads you throw up, make sure you've got every team combo you can think of, and then target them ONLY at people that have those teams as keywords (if Facebook has the keywords in there... I've noticed that some really obvious ones aren't).
You may also want to make the shield a half/half split between the team colours.
I've noticed that on a few Aussie Rules Footy ads.
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