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They're basically making the line between sales puffery and outright lying that bit thicker.
I can understand why they're doing it, but I think it's unnecessary, as the people that already are problematic will continue not to care, as TakingthePlunge said. Those are the guys that run the anonymously registered bullshit blogs.
The only people it's going to really affect are the poor schmucks who fall for bullshit placebo drugs (get some Fukitol!) and then assume that the disappearance of symptoms are related to said drug usage without being able to point to any empirical studies.
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After 10,000 years I'm free!
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