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Well, we're direct competitors so there are many similar features between the two sites. I actually looked closely at KeywordSpy (hereafter KS), as well as ispionage, while developing mine. I think both are great tools.

Here are the differences as I see them ...

1. From my perspective, they are more of a advertiser search engine. Enter some keywords and then they tell you the competition. Research each competition and find their keywords.

It's a difference in philosophy really as Campaign Sniper (hereafter CS) looks at the niche for keywords first, then branches out to find the competition. My results are much more focused towards the niche than anything you'd get from KS.

2. Organization of data -

• KS gives you keywords by competitors only. CS gives you an overview of the niche keywords and allows you to drill down to the competitor level as well. We also give you a hybrid list of the most frequently used keywords amongst your top competitors.
• CS lets you save words to the clipboard as you find them and then allows you to export all of them at once, with KS you have to mass export to xls and deal with the rest yourself

3. KS allows PPC position tracking for an additional charge, CS offers none.

4. KS ROI based on guesses and assumptions. CS bases it's ROI on you actual conversion rate, cost per click & payout.

5. KS can pull 200k+ keyword phrases for a single competitor, which is an impressive feat. CS maxes out around 2000 words for an entire niche ... which is much more managable since you can filter the list by word, sort them by volume or cpc & see the words in order of frequency by your main competitors.

6. KS is subscription based. CS allows you to only buy what you need.

7. speed! KS run circles around CS as I require 12-24 hours to complete the reporting process. Additional time is required for some of the advanced reports. That said, I think it would take fewer actual man hours to set up a campaign using my tool due to the way I present my data and allow saving keywords/adcopy as you go.

8. ad copy - they show you the ad copy (+ a cool little snapshot) but that's about it. CS allows you to save, edit, assign an adgroup and export ad copy directly into the adwords editor (others coming soon).

There are lots more but those are the main ones that I see. Again, KS is an impressive tool and while both sites are used for keyword research ... they really are quite different in the way they approach the same problem.

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