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I'm up to give a review.
The process starts with a seed keyword - it should be your core traffic keyword for your sales funnel. Then the software goes out and pulls back some related keywords to supplement the process. Select 5 related keywords and kick off the processing. Come back next day, and bam, you've got about 1000+ keywords - with demand, number of advertisers and estimated clicks and bid costs. There's high priced keywords, and low priced long tails and everything inbetween.
The bid costs won't match exactly your experience - the history of your ppc account will influence that. But relative to one another, they will be consistent.
Also there's competitive ad copy when you click on a keyword -- the ability to add keywords to a 'clip board' and get additional competitive info for them -- like adsence using content placements from the organic SERPs. I'm shortchanging the product I'm sure -- but I haven't had time to completely explore it all. And erect keeps adding features too, so even if I had, I'd soon be out of date.
When you think of all the time it would take to manually compile the same information, and the likelihood that you actually will -- I'd say it's definitely worth having it done for you, so you can mine the competitive intelligence that's so freely available -- if only you had the time to collect it.
I absolutely recomend the product to all WF members. You will not be disappointed.
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